Page 73 - Airsoft Action Issue 126 June 2021

INSIDE AIRSOFT
I N S I DE A I R S OF T
NOPROL
R
N
OP
OL
t has been said many times that I am biased when a relatively new addition to the NUPROL family who
it comes to NUPROL as they are my friends and, now looks after the marketing side of things. My
Iparaphrasing the President’s words from the movie thanks go to him for helping me with some of the real
“Clear and Present Danger”, I’d start this by saying “inside” knowledge of the company.
“we aren’t good friends, we are lifelong friends”! To get straight to the heart of things, NUPROL’s
I’ve known some of the team at NUPROL, Ross in foundations were built upon a firm that specialised in
particular, for many, MANY years, since the time we the distribution of Field Sporting goods. Trying their
were all just simple airsoft players and it has been hand at a few different product lines, it was not long
my absolute joy to see both Ross and the rest of before airsoft became the dominant product type, and
the awesome team at NUPROL grow and flourish with some key personnel additions (more on this later)
as industry professionals and fine practitioners in the foundations for what NUPROL was to become
their own rights. I have witnessed a small, UK-based were laid.
company rise inexorably from handling one single As I’ve often said before, as a fully-fledged airsoft
airsoft brand to creating their own and, in turn, they manufacturing and distribution business, NUPROL are
now represent some of the finest airsoft brands in the here to give players what they want! Their firm belief
world as trusted distributors and partners, whilst at in re-investment has allowed them to build upon their
the same time developing their own product lines. successes; from gas, BBs and accessories to AEGs
I’ve watched them develop and have worked with and GBBs, NUPROL are always looking to expand the
them over the years and been in constant wonder choices available to the player, all whilst remaining
at the tempo within which they achieve things. I’ve affordable.
seen them start very much at the bottom and revelled People are the backbone of any airsoft business and
in their continued ascendancy and now, having just every staff member at NUPROL is considered essential
visited their new warehouse facility, I can’t see what is to the success of the company. From the warehouse
going to stop them growing further! team to the sales staff, through product and technical
Like any airsoft business they’ve had their ups and specialists to the management team, everyone plays
downs but their “hits” they have taken with good a key role in providing the high level of service that
grace and an open ear! Trust me, they only make a retailers and players deserve. I asked Tom about “key
mistake once! Then having listened, they react and members” within the team, and he told me:
move on positively and it’s this sheer passion to ensure “If we were to focus on a couple of individuals,
excellence in everything that they do that drives them they would be the two main engines of the NUPROL
ever forward. They want to be the best in an industry machine Product and Design Manager, Ross and the
where everyone is striving for the same goal but (and General Manager, Danny.”
it’s an enormous BUT!) they want to ensure that what Anyone who has met Ross will know him as a
they produce is for the benefit of airsofters, even as larger-than-life character. His passion for airsoft is
they make their own business a success in its own matched only by the dedication to his work, with new
right. and exciting projects being churned out by his design
So, to go back to my opening statement, we ARE team. An experienced player/site-runner/technician
lifelong friends and as such I will always have the prior to joining NUPROL, both Ross’ and NUPROL’s
greatest respect for who they are and where they’ve growth are intrinsically intertwined with each other.
come from, as in those many years I’ve travelled with Ross has been present and applied an extensive roll
them every step of the way. Nothing comes without in every major product release since the launch of
good old hard work and, like me, these guys work NUPROL Gas all those years ago and continues to be
massively hard at what they do to ensure that airsoft, a leading force in the development of new projects.
both in the UK and globally, continues to move Ross told me:
forward positively. “NUPROL has come a LONG way since the
It has genuinely been my privilege to share and company started and our decisions have moved us
travel alongside them a little in their journey, and I ever closer to the top of our game. I say “our game”
look forward to the steps still to come! because we like to follow our own path, to do things
our way, the “NUPROL way. This means we’re not
GETTING INSIDE restrained by the way our peers & predecessors
To get a real idea of what it’s like to be inside a have approached the Airsoft world, and with some
cutting-edge airsoft business I got together with Tom, ingenuity and a “have-a-go” attitude we’re genuinely
excited to be bringing quality, high-performance, and

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